{"id":8891,"date":"2019-05-25T13:18:40","date_gmt":"2019-05-25T18:18:40","guid":{"rendered":"https:\/\/krisbunda.com\/blog\/?p=8891"},"modified":"2019-05-25T15:51:34","modified_gmt":"2019-05-25T20:51:34","slug":"the-unsubtle-tactic-of-inserting-fck-into-a-book-title","status":"publish","type":"post","link":"https:\/\/krisbunda.com\/blog\/2019\/05\/25\/the-unsubtle-tactic-of-inserting-fck-into-a-book-title\/","title":{"rendered":"The Unsubtle Tactic of Inserting F*ck into a Book Title"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Having F*n on Twitter with a Popular Book Cover&#8217;s Design.<\/h2>\n\n\n\n<div data-amp-layout=\"responsive\" data-amp-lightbox=\"true\" class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Adam-Barr-Author-of-The-Problem-With-Software-1.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"113\" src=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Adam-Barr-Author-of-The-Problem-With-Software-1.png\" alt=\"\" class=\"wp-image-8976\" srcset=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Adam-Barr-Author-of-The-Problem-With-Software-1.png 602w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Adam-Barr-Author-of-The-Problem-With-Software-1-150x28.png 150w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Adam-Barr-Author-of-The-Problem-With-Software-1-600x113.png 600w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>I listened to a techie podcast (<a rel=\"noreferrer noopener\" aria-label=\"Track Changes (opens in a new tab)\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/track-changes\/id1087659707\" target=\"_blank\">Track Changes<\/a>) and Adam Barr (<a rel=\"noreferrer noopener\" aria-label=\"@AdamDavidBarr (opens in a new tab)\" href=\"https:\/\/twitter.com\/AdamDavidBarr?s=17\" target=\"_blank\">@AdamDavidBarr<\/a>) was the guest. He&#8217;s a 23-year veteran of Microsoft, and wrote a book about the historical problems that teams have with building software. The book is titled &#8220;<a href=\"https:\/\/read.amazon.com\/kp\/embed?asin=B07HYM9WFM&amp;preview=newtab&amp;linkCode=kpe&amp;ref_=cm_sw_r_kb_dp_Wzx6Cb45J1ZES&amp;tag=desirant-20\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The Problem With Software (opens in a new tab)\">The Problem With Software<\/a>&#8220;.  <\/p>\n\n\n\n<figure class=\"wp-block-embed-amazon-kindle aligncenter wp-block-embed is-type-rich is-provider-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Problem With Software: Why Smart Engineers Write Bad Code (The MIT Press)\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/read.amazon.com\/kp\/card?preview=inline&#038;linkCode=kpe&#038;ref_=k4w_oembed_tqmyXumg5chg2t&#038;asin=B07HYM9WFM&#038;tag=desirant-20\"><\/iframe>\n<\/div><figcaption>Check out this book<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">In Drucker Parlance, I&#8217;m a &#8220;Listener&#8221;. <\/h3>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Peter_Drucker\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Peter Drucker (opens in a new tab)\">Peter Drucker<\/a>, world-famous management consultant and author, told us in <a rel=\"noreferrer noopener\" aria-label=\"&quot;Managing Oneself&quot; that we  must figure out if we're a Reader or a Listener (opens in a new tab)\" href=\"http:\/\/sbuweb.tcu.edu\/jmathis\/Org_Mgmt_Materials\/Managing_Oneself.pdf\" target=\"_blank\">&#8220;Managing Oneself&#8221;<\/a> that we  must figure out if we&#8217;re a <strong>Reader <\/strong>or a <strong>Listener<\/strong>. He gives compelling anecdotes about Eisenhower and LBJ to illustrate his points. I&#8217;m a listener. <\/p>\n\n\n\n<p>I don&#8217;t read many actual books. (I read a lot of articles, tutorials, and posts, but not many books&#8211;They make me tired!) I really like to listen to books on tape though. Especially history or self-improvement audiobooks. And &#8220;The Problem with Software&#8221; sounds like an excellent candidate for a historical, self-improvement, technical book to hear aloud. <\/p>\n\n\n<style>.kt-accordion-id_fc73bc-50 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id_fc73bc-50 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id_fc73bc-50 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-id_fc73bc-50 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id_fc73bc-50 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_fc73bc-50 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane_aad76b-b7\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><div class=\"kt-blocks-accordion-title-wrap\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_fileText kt-btn-side-left\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8z\"><\/path><polyline points=\"14 2 14 8 20 8\"><\/polyline><line x1=\"16\" y1=\"13\" x2=\"8\" y2=\"13\"><\/line><line x1=\"16\" y1=\"17\" x2=\"8\" y2=\"17\"><\/line><polyline points=\"10 9 9 9 8 9\"><\/polyline><\/svg><\/div><span class=\"kt-blocks-accordion-title\">Aside: Can you get Android phones to read PDFs aloud?<\/span><\/div><div class=\"kt-blocks-accordion-icon-trigger\"><\/div><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<h3 class=\"wp-block-heading\">Read to me, Robot!<\/h3>\n\n\n\n<p class=\"has-text-color has-background has-medium-font-size has-very-dark-gray-color has-very-light-gray-background-color\">In addition to professionally recorded audiobooks, I listen to technical and textbook  PDFs by having my phone read them aloud&#8211;when I can get that to work. Unfortunately, if my textbook is not an ebook-formatted PDF, and I put it on my Google Drive and instruct a phone app to read it aloud, it does a poor job. It reads the headers and footers of every page, and there&#8217;s a lot of them in textbooks. It also reads infographics, tables, and captions in a disjointed manner.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Do you have a workable system for getting your Android phone to read book PDFs? <\/strong><\/h4>\n\n\n\n<p class=\"has-text-color has-background has-medium-font-size has-very-dark-gray-color has-very-light-gray-background-color\">If yes, please comment or message on how.  <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p>So, since I like to hear historical and technical books read aloud, I asked Adam if his book, published by MIT Press, would be an audiobook?<\/p>\n\n\n\n<div data-amp-layout=\"responsive\" data-amp-lightbox=\"true\" class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Subtle-Art-Of-Parodying-Bestselling-Book-Titles.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"99\" src=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Subtle-Art-Of-Parodying-Bestselling-Book-Titles.png\" alt=\"The Subtle Art Of Parodying Bestselling Book Titles\" class=\"wp-image-8980\" srcset=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Subtle-Art-Of-Parodying-Bestselling-Book-Titles.png 602w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Subtle-Art-Of-Parodying-Bestselling-Book-Titles-150x25.png 150w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Subtle-Art-Of-Parodying-Bestselling-Book-Titles-600x99.png 600w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>He replied: &#8220;Apparently MIT Press has a deal with Audible where Audible reviews their catalog and decides if they want to publish an audio book, but they didn&#8217;t choose my book.&#8221;<\/p>\n\n\n\n<div data-amp-layout=\"responsive\" data-amp-lightbox=\"true\" class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Adam-Barr-Author-of-The-Problem-With-Software-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"125\" src=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Adam-Barr-Author-of-The-Problem-With-Software-2.png\" alt=\"Adam Barr - Author of The Problem With Software - Explaining how Audible works.\" class=\"wp-image-8977\" srcset=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Adam-Barr-Author-of-The-Problem-With-Software-2.png 602w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Adam-Barr-Author-of-The-Problem-With-Software-2-150x31.png 150w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Twitter-Parody-Fun-Adam-Barr-Author-of-The-Problem-With-Software-2-600x125.png 600w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Which made me wonder; <em>if he just put the F-word in his title, like all popular non-fiction books do nowadays, would Audible have been more interested?<\/em><\/p>\n\n\n\n<div data-amp-layout=\"responsive\" data-amp-lightbox=\"true\" class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Unsubtle-Art-of-Putting-F-Word-in-Book-Titles.png\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"899\" src=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Unsubtle-Art-of-Putting-F-Word-in-Book-Titles-600x899.png\" alt=\"Unsubtle Art of Putting F-Word in Book Titles\" class=\"wp-image-9030\" srcset=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Unsubtle-Art-of-Putting-F-Word-in-Book-Titles-600x899.png 600w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Unsubtle-Art-of-Putting-F-Word-in-Book-Titles-100x150.png 100w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/Unsubtle-Art-of-Putting-F-Word-in-Book-Titles.png 1113w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption>Unsubtle Art of Putting F-Words in Book Titles<\/figcaption><\/figure><\/div>\n\n\n\n<p>So I showed Adam an idea for the second edition of &#8220;The Problem with Software;&#8221; a title change to &#8220;The Subtle Art of Not F*cking Up Software&#8221;. <\/p>\n\n\n\n<div data-amp-layout=\"responsive\" data-amp-lightbox=\"true\" class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE.png\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"735\" src=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE-600x735.png\" alt=\"THE SUBTLE ART OF NOT FUCKING UP SOFTWARE\" class=\"wp-image-8981\" srcset=\"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE-600x735.png 600w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE-122x150.png 122w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE-1200x1470.png 1200w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE-1696x2078.png 1696w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE-848x1039.png 848w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE-730x894.png 730w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE-365x447.png 365w, https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE.png 1957w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>I have a feeling Audible&#8217;s going to be very excited now.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Audible doesn&#8217;t publish audio versions of every book that&#8217;s published. But it does seem to publish every book with an f-word in the title.<\/p>\n","protected":false},"author":1,"featured_media":8981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"kt_blocks_editor_width":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"The Unsubtle Tactic of Inserting F*ck into a Book Title \n#GraphicDesign #Books #SoftwareDevelopment","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[710,76,90],"class_list":["post-8891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designer","tag-books","tag-graphic-design","tag-humor"],"aioseo_notices":[],"jetpack_publicize_connections":[],"taxonomy_info":{"category":[{"value":4,"label":"Designer"}],"post_tag":[{"value":710,"label":"books"},{"value":76,"label":"graphic design"},{"value":90,"label":"humor"}]},"featured_image_src_large":["https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE-1200x1470.png",1200,1470,true],"author_info":{"display_name":"Kris Bunda","author_link":"https:\/\/krisbunda.com\/blog\/author\/kris-bunda\/"},"comment_info":0,"category_info":[{"term_id":4,"name":"Designer","slug":"designer","term_group":0,"term_taxonomy_id":4,"taxonomy":"category","description":"Posts focusing on web, graphic, CAD, and other design.","parent":0,"count":91,"filter":"raw","cat_ID":4,"category_count":91,"category_description":"Posts focusing on web, graphic, CAD, and other design.","cat_name":"Designer","category_nicename":"designer","category_parent":0}],"tag_info":[{"term_id":710,"name":"books","slug":"books","term_group":0,"term_taxonomy_id":714,"taxonomy":"post_tag","description":"","parent":0,"count":0,"filter":"raw"},{"term_id":76,"name":"graphic design","slug":"graphic-design","term_group":0,"term_taxonomy_id":76,"taxonomy":"post_tag","description":"","parent":0,"count":36,"filter":"raw"},{"term_id":90,"name":"humor","slug":"humor","term_group":0,"term_taxonomy_id":90,"taxonomy":"post_tag","description":"","parent":0,"count":11,"filter":"raw"}],"jetpack_featured_media_url":"https:\/\/krisbunda.com\/blog\/wp-content\/uploads\/2019\/05\/THE-SUBTLE-ART-OF-NOT-FUCKING-UP-SOFTWARE.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1NcZe-2jp","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/krisbunda.com\/blog\/wp-json\/wp\/v2\/posts\/8891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/krisbunda.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krisbunda.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krisbunda.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/krisbunda.com\/blog\/wp-json\/wp\/v2\/comments?post=8891"}],"version-history":[{"count":5,"href":"https:\/\/krisbunda.com\/blog\/wp-json\/wp\/v2\/posts\/8891\/revisions"}],"predecessor-version":[{"id":9047,"href":"https:\/\/krisbunda.com\/blog\/wp-json\/wp\/v2\/posts\/8891\/revisions\/9047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/krisbunda.com\/blog\/wp-json\/wp\/v2\/media\/8981"}],"wp:attachment":[{"href":"https:\/\/krisbunda.com\/blog\/wp-json\/wp\/v2\/media?parent=8891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krisbunda.com\/blog\/wp-json\/wp\/v2\/categories?post=8891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krisbunda.com\/blog\/wp-json\/wp\/v2\/tags?post=8891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}