Branding: Imaginary Company “A-Z Roofing”
Logo: B&W, Color, & Annotated vsns.
Print Marketing: Postcard Mailer, 8.5″ x 5.5″
Imaginary Small Biz
The reason this orphaned creation happened is a demoralizing exercise in pointlessness. But since I made the work product for a real company and then didn’t use it, I instead changed the company name & artwork and posted it here for your everlasting entertainment and delight.
Branding & Marketing
Created Logo; Files: Black & white, color, and annotated versions
On the Logo, I made some pinstriping morph into a roof graphic with some arrows that represent sun rays and precipitation bouncing off the protective roof.
Created Mailer; Files: 8.5″ x 5.5″ postcard, front & back sides.
On the mailer I tried to make the call to action visually pop, showcase the Before/After improvement of both commercial and residential work via photos, and soothe any anxiety in the lead’s soul about contacting a contractor by phrasing about trust, competence, and general Golden Rulering.
It’s a pretty busy mailer, and I usually like a Less Is More approach to print marketing. But in my opinion, mailers need to grab the recipient’s attention before they get immediately tossed into the garbage. A little visual audacity and brashness can be effective, especially since so many home and business owners would prioritize elective dental surgery over spending thousands of dollars on building maintenance. The A side has a large scrawled qualifier question that asks the lead if they need roof work. If they don’t, toss the mailer. If yes, call today for an estimate! But get that qualifier question in front of people’s faces godammit!