Branding: Imaginary Company “A-Z Roofing”
Logo: B&W, Color, & Annotated vsns.
Print Marketing: Postcard Mailer, 8.5″ x 5.5″
Imaginary Small Biz
I did some marketing work for a real company but a flyer mailer was one piece that got shelved. So I decided it would be fun to make up a pretend roofing company, repurpose the flyer for it, & create more branding assets too.
Branding & Marketing
Created Logo; Files: Black & white, color, and annotated versions
On the Logo, I made a graphic with lines & arrows reflecting off a house. They’re supposed to represent sun rays and precipitation bouncing off a protective roof.
Company Naming: I made it “A to Z Roofing” thinking it would be clever if the company was also in Arizona (A-to-Z? AZ Roofing? AZ is abbreviation for Arizona? Okay, maybe not clever, per se… moving on…), and I’m also thinking in SEO terms of how A-names come first in directories. I realize Yellow Pages are all but dead, but there are still alphabetized business directories deployed in the Internet age.
Created Mailer; Files: 8.5″ x 5.5″ postcard, front & back sides.
On the mailer, I tried to make the call to action visually pop and also showcase Before/After improvements of both commercial and residential work via photos. And to soothe any anxiety in the lead’s soul about contacting a contractor; I employed phrasing about trust, competence, and general Golden Rule-ing.
It’s a pretty busy mailer, and I usually like a Less Is More approach to print marketing. But in my opinion, mailers need to grab the recipient’s attention before they get immediately tossed in the trash. A little visual audacity and brashness can be effective in getting at least a once-over, especially since so many home and business owners would prioritize elective dental surgery over spending thousands of dollars on building maintenance. The A-side has a large scrawled qualifier question that asks the lead if they need roof work. If they don’t, toss the mailer. If yes, call today for an estimate!